In this work, we used a Pd-thin film membrane in tubular configuration as fuel reformer to study the steam reforming of ethanol (SRE) over nickel based catalyst. The membrane was fabricated in our laboratory using a newly developed surfactant induced electroless plating (SIEP) technique. The Pd-film was deposited on the outside surface of the microporous stainless steel tubular substrate. The effect of steam to ethanol ratio, temperature, and space velocity on ethanol conversion, hydrogen yield, and carbon monoxide suppression was studied for the SRE in the membrane reactor. A two-dimensional, pseudo-homogeneous membrane-reactor model for the SRE reactions was developed to study the membrane reactor performance. Under certain simplifying assumptions, a set of partial differential equations (PDEs) was derived using the continuity equations for the SRE reactions. To account the permeation of hydrogen through the membrane wall in radial direction, radial diffusion was included in the model development. Finite difference method was used to solve the highly coupled PDEs. Experimental ethanol conversions were found to be in good agreement with the model predictions. In this presentation we will discuss some of our experimental and modeling results.